In today’s social media hype, a website that does not engage in social media marketing is really at a disadvantage. Why? Not only because so many people spend a lot of their time on social media these days, but mainly because something posted on social media has the ability to go absolutely viral, being shared and re-shared, tweeted and retweeted.
An interesting social media post has the potential to reach people who would never think of doing a google search leading to your website.
All followers on social media have their own followers, who in turn have their own. People can engage and comment about a post, and this can also lead to many more visitors to the site of the original poster or tweeter.
Utilizing social media for your website also effects search engine optimization, as Google likes websites mentioned and linked to from social media. For more information go to https://en.wikipedia.org/wiki/Social_marketing.